Sunday, September 28, 2008

Fall '08 Line

LOGO TEE
The logo tee perfectly describes the brand's true identity - simple and fresh. It also spells out the brand’s meaning... Undoing Lies And Mistakes.


GORILLA TEE
This design transforms into character the true meaning of U.L.A.M which is turning a negative into something positive. A grouchy, wild gorilla is mirrored by his lively party animal alter ego.


UNION TEE
The first of our heritage tees, the artwork is based on a famous filipino painting known as “Bayanihan” by Botong Francisco. Back in the old days in the Philippines, relocating literally means moving one’s house with the help of the local neighborhood.


ROBOT TEE
The robot tee illustrates our own take of the 1945 Hiroshima bombing. In a historical perspective, the destruction of Japan signaled the end of WWII, and this was artistically interpreted through U.L.A.M’s perspective by a robot wrecking a city in a cartoonish, poster-like design.

About Us



U.L.A.M. is an independent clothing company, based in Orange County, CA. It is a brand that incorporates our trademark lifestyle, inspirations and life’s outlook into an apparel line that can be appreciated by all. We adapt to any way, shape or form to a subculture that is ever changing, and at the same time integrate our ideas and designs in order to create our own unique taste.

U.L.A.M is all about turning a negative into a positive. To undo one’s own lies and mistakes is to realize one’s own fault. This brand is our own way of seeing things in perspective and rectifying the errors, which are reflected through the overall visual aesthetics, attention to detail and color choice in our works.

Besides, U.L.A.M is simply… ulam. For those who can relate, it is what it is.
Now, Get Some!